Laurel BMW | Johnstown, PA

A Neue Klasse of BMW

A new era of design. A new perspective on innovation. The BMW Neue Klasse reimagines the driving experience through progressive design, intelligent technology, and an unmistakable vision of the future. A bold new chapter in the evolution of BMW begins here.

BMW Neue Klasse
A New Perspective.

Designed to Move You Forward.

The next generation of BMW X design brings together purposeful details, intelligent innovation and a distinctly modern approach to driving. From the unmistakable exterior to an entirely reimagined interior, every detail has a reason for being.

New BMW X5 exterior design
Exterior Design.

A Bold New Expression.

Purposeful proportions meet a more progressive design language. Sculpted surfaces, confident lines and refined details create an unmistakable presence from every angle. The next generation of BMW X design looks ahead while staying true to the character that makes every BMW distinctive.

New BMW X5 front lighting and headlight design
Lighting & Detail.

A Signature That Shines.

First impressions are everything. The next evolution of BMW lighting brings precision and personality together through distinctive light signatures and carefully considered detailing. A fresh interpretation of a familiar BMW identity, designed to make an impression day or night.

New BMW X5 interior with steering wheel and digital displays
Digital Innovation.

A New Way to Experience Every Drive.

The future of driving begins from the driver's seat. A redesigned cockpit brings digital innovation and intuitive interaction together in a more connected driving experience. Modern displays, thoughtful controls and driver-focused design put the experience exactly where it belongs: around you.

New BMW X5 rear cargo area with tailgate open
Everyday Versatility.

Innovation Meets Everyday Life.

Forward-thinking design should make every moment behind the wheel better. The BMW X5 brings together refined styling and the versatility expected from a BMW SUV. Thoughtful space and everyday functionality make room for everything your next journey has in store.

Innovation Without Limits.

Technology That Moves You Forward.

Neue Klasse represents a new chapter in BMW design and innovation. From intelligent driver interfaces to a more connected and intuitive driving experience, every detail is designed with a clear purpose: to move the BMW experience forward.

Driver Experience.

BMW Panoramic Vision.

Rethinking the way drivers interact with information. BMW Panoramic Vision introduces a new projection concept that spans the lower portion of the windshield, bringing essential information into the driver's natural field of view.

Digital Intelligence.

BMW Operating System X.

A new generation of digital interaction. BMW Operating System X brings together enhanced connectivity, intuitive controls and a more personalized digital experience designed around the driver.

Driving Dynamics.

The Heart of Joy.

Driving excitement, reimagined. The Heart of Joy is BMW's advanced control system designed to coordinate key driving dynamics functions with remarkable precision and responsiveness.

Design Philosophy.

A New Design Language.

A fresh interpretation of what makes a BMW unmistakable. Neue Klasse introduces a refined approach to proportions, surfaces and signature design elements, creating a distinctive identity that looks toward the future while honoring BMW heritage.

A New Chapter Begins.

The Future Isn't Waiting. Neither Should You.

Neue Klasse represents a bold vision for the future of BMW. A future shaped by intelligent innovation, unmistakable design and a fresh perspective on the driving experience.

Experience the furture of BMW at Laurel BMW.

Your Next Chapter Starts Here.

Discover what's next for BMW. Explore our lineup, connect with our team and experience the innovation, performance and design that make BMW unlike anything else on the road.